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Big Data: Tech Hype or Real Marketing Concern?

As we gear up for our 2012 Customer and Marketing Analytics Summit this week in San Francisco, here is a post by guest blogger Jason Rushin on a topic which is getting a lot of attention, and causing a...

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Marketer’s Tip Sheet for NRF 2013

It’s that time of year when everyone is focused on Retail’s Big Show. Based on the #NRF13 tweets, a lot of retail marketers are planning their pilgrimage to Javitz, so you’ll be in good company playing...

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